Most people buying a dog will need some help learning how to train their dog to its' full potential. It takes time to learn where and when to apply pressure and to learn the basic commands that sends the dogs out to bring in the cattle and so on. This is why Bruce made a DVD; to help farmers and ranchers learn how to handle their cattle dogs. The DVD is not intended for training dogs for trial but for people who need help with ranch work. It sells for $49.95.